Why we stand.

Nearly 60% of women murdered in South Africa are killed by an intimate partner. The country’s femicide rate was 10.6 per 100,000 women.

In November 2025, gender-based violence and femicide were classified as a national disaster under the Disaster Management Act.

South Africa’s National Strategic Plan on GBVF names ideas of masculinity centred on men’s control of women as a root cause.

That control shows up in small things first. Jokes. Jealousy passed off as love. A mate nobody challenges.

1. Do not laugh along. Jokes about hitting women or “putting her in her place” make the real thing easier to excuse.
2. Do not stay silent about a mate. Checking her phone, tracking her, controlling her money or cutting her off from friends is abuse. Say something.
3. Believe women. When a woman tells you she is being hurt, listen. Do not ask what she did.
4. Look at how you drive past women. Hooting, shouting or slowing down beside a woman on the pavement is intimidation, not attention.
5. Give. Survivors need shelter and counselling. Donations help fund them.

Women are approximately 30% of employees in South Africa’s organised automotive retail aftermarket.

Men make up the larger share of this world. That gives us rooms most campaigns cannot reach: forecourts, workshops, club chats and track days. We intend to use them.